Crisis Management

The Pierce team has the experience, expertise and confidence to prepare clients and provide them with effective and appropriate communications counsel during times of crisis. Combining a proactive approach with the media and the community with our political savvy has earned us a reputation as the firm to call when attention is being focused on an organization.


Our approach to crisis communications management is rooted in several key principles:


Be prepared.

Crisis communications begins well before the actual crisis takes place. We help clients prepare for the eventuality of a crisis through the development of a crisis plan, media training and scenario testing. This helps our clients feel in control throughout a crisis situation and enables them to communicate effectively and confidently during difficult situations.


Know your audience.

Before a crisis breaks, we work with clients to identify key audiences and begin outreach efforts.  As the old saying goes, “When you really need friends, it’s too late to start making them.” Through our media and community relations expertise, clients build stronger relationships with their community leaders, opinion-makers and politicians in advance of and during a crisis.

Control communications.

Too often crisis situations spin out of control when communications are disjointed, inconsistent or unauthorized.  Pierce Communications works with clients to identify communications responsibilities and very carefully control outreach, especially to external audiences such as the media.

Be proactive.

Organizations in crisis often wait until the issues of the day have defined them instead of striving to set the communications agenda. During a crisis, proactive communications is even more important than ever. Our crisis response team works with clients to quickly communicate with key audiences, enabling better control of the communications agenda and increasing the likelihood of finding a positive outcome.

When a storm hits, National Grid’s emergency response teams swing into action. Pierce Communicates provides crisis communications services and helps with outreach to the media, customers and municipalities.